The CEO’s trauma becomes the company culture.

There are entrepreneurs who know how to make money, and entrepreneurs who know how to run companies.

And how they move in the world very different because they have very different views about their place in the world.

I imagine there are exceptions, but in general I've found that those who know how to make money but have no clue how to run a real company well and often view the world in transactional terms.

They also have a challenge creating true wealth.

There's no eye to crafting company culture and often that culture emerges without intention of at all.

The company employees end up simply taking on the founders' own personal traits, behaviors, and personas (many of which are born of unresolved trauma).

Hence the CEO’s trauma becomes the company culture.

Which is why it is of utter importance that top leaders invest in emotional intelligence education and personal development.

These are the people who view the world as extremely transactional and are often seeking ways to "leverage" (read: use) others.

Who won't build the relationship unless it's instantly clear that there's an immediate value for them or unless they know it'll make them look good in front of people they want something out of.

And most of the time they don’t have a solid relationship with money, but if you ask them they will tell you otherwise.

They value freedom but oversimplify its definition and believe entrepreneurship is about not having to be held accountable to anyone else and being able to do whatever you want, however you want, without having your feet held to the fire.

Chillingly, while they often have the drive and initiative to drive revenue in their own companies, it is rare that they take the initiative in other facets of their lives unless they can see a gain for them in the short-term.

Which is one of the reasons my private coaching focuses on holistic wealth. Wealth in every single area of your life, not just financial.

Long-term building is generally not a strong suit. Building something (especially with others), knowing that they may not fully see the fruits of the labor for five years or more, is not a concept they're often even familiar with. For them, it's all about short-term gains. What they can get out of this in a week, 3 months, 8 months, maybe a year and a half if they're in tech.

Wealth is a long game.

When they have teams, they're accustomed to having other people do all the building, and they're just throwing out an idea here and there, making sure everyone else is doing the heavy lifting.

But I believe initially it’s very important to understand and know how all the things work in your business. Sometimes you have to pick up the bolder.

And because 97% of the time, how you do one thing is how you do everything, this shows up everywhere else in everything else they're involved in outside of work.

I group a lot of online entrepreneurs in this category.

Those who know how to run companies understand that isn't how any of this works in life.

That even as founder or CEO, you're beholden to your teams, to those you work with, and the people who trust you to lead them.

You understand that as leaders, you too must take initiative and serve, wherever you go.

You understand and believe that building the right culture, with intention, is a requisite for success, for building something that lasts.

And that building relationships with people is more about creating impact than about how you can position yourself to get something out of someone else.

Which is also why, having a great relationship with money is key to business and life success.

Without a solid relationship with money, sustainable wealth building is not an option.

When building with others, there's an understanding that in order to see an impact, they need to be the impact.

That the building starts with you, not with someone else, and that it is YOU who shape the culture, through your actions or inactions, your attentiveness or lack thereof, and your enthusiasm or lack thereof.

Your task-management abilities and productivity skills are also more often through the roof.

You know how to do more in less time, how to arrange teams and projects to do the same, and that shows up in nearly every element of your life.

So why is all of this important?

Because you want to be one of the few mavericks… icons… entrepreneurial geniuses who understand how to BOTH run a successful company AND make money that you can turn into wealth.

The truth is you don't need to know how to run a company well in order to make seven or eight figures, so many people skip this step in favor of the shortcut to riches, without any focus whatsoever on building up the team / collective-driven skills required for further success and in life. Or wealth building skills.

But the chances you'll get to nine figures diminishes significantly if you're not making this shift.

How you run your organizations, your beliefs around the role you play in them and your beliefs around money will show up in how you move in the world.

Every 👏🏽single 👏🏽time.

So in order to not only be a maverick entrepreneur who knows how to make money, accumulate wealth, run a profitable company and live a soul fulfilling life, it begins with healing your relationship with money.